The mission, which serves as the pathway to achieving this vision, is "To promote holistic mental wellness through education, community programs, and equitable access to supportive services". This mission clearly delineates the primary avenues—education, community-based programs, and ensuring fair access—through which the organization intends to fulfill its purpose.

Underpinning all operations and strategic decisions are the society's core values: Empathy and Inclusion, Evidence-Based Practices, Community Empowerment, Cultural Sensitivity, and Transparency and Accountability. These values are not merely abstract principles but serve as tangible operational pillars.